Apple Event Today: What Time Is The 10/30 “Scary Fast” Announcement? 

By Samantha Nungesser Twitter @samjnungesser
Published Oct. 30, 2023, 4:00 p.m. ET

More On:

apple

It’s been just over a month since Apple announced the new iPhone 15 series and permanently etched “Get Him Back” by Olivia Rodrigo onto our brains by having the singer film her music video on the new device for an arguably overplayed commercial.

But hey! No complaints here. It’s a catchy song. Anyway, I digress.

Now, the company is gearing up for its first primetime event, which has been appropriately dubbed “Scary Fast” as an ode to Halloween, and likely the new technology it’s announcing.

So, what’s expected to happen at this highly anticipated event? Well, Apple CEO Tim Cook promised there would be “no tricks, just treats.” According to CNN, the company will likely unveil the next-generation silicon chip which will be used in the new iMac computers (also expected to be presented) in an effort to boost an otherwise slow year for Mac sales. They also anticipate Apple announcing new accessories now that they are changing to the universal USB-C charging system.

However, we won’t know what kind of treats Apple has up its sleeve until the event actually airs. So, where can you watch it? What time is it on? We have all the answers to your burning questions.

What time is Apple’s “Scary Fast” event?

Apple’s online-only event will take place tonight (Monday, Oct. 30) at 8 p.m. ET / 5 p.m. PT. Since the company’s announcements are typically held in the morning or afternoons, this marks their first primetime event. So if you’re not busy watching Monday Night Football, you might want to tune into this historic moment!

How to watch Apple’s “Scary Fast” event:

Luckily, there are a few different ways you can watch Apple’s event. While it will not be on broadcast television, the company will be airing it on its website, as well as on YouTube and AppleTV.